Alioto’s Focacceria
Identity and website for an Italian sandwich shop, with a custom logo.
aliotosfocacceria.com ↗I’m Erin-Marie, a designer with 16+ years of experience in branding, web design, and content strategy. I love thinking through a product, its user experience, and its business goals—and aligning its brand with an authentic story and a visual style that evokes emotion and inspires.
I’ve worked at both large companies and small startups, wearing many hats: content strategist, product manager, UX operations lead. Companies include Kaiser Permanente, Wells Fargo, and UCSF. I also co-founded (and designed) Hatch My House, a home gift registry that grew to 3,000+ users.
Today, I run Wildsite Co., helping small businesses elevate their brand online as a web designer.
I use AI daily in my work and have taken courses on branding, visual design, UX design, and business.
I’m interested in joining a team as a brand and web designer.
Identity and website for an Italian sandwich shop, with a custom logo.
aliotosfocacceria.com ↗
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What’s possible for me is possible for you. And when in doubt, just ask Claude.

Get ready💃
I’d love to connect and explore opportunities to work with you.
Complete the contact form, and I’ll send you my resume and answer any questions you have.