Mom’s Morning
Dates: November 2023-February 2024 | Role: UX/Product Design student | Organization: General Assembly
ABOUT MOM’S MORNING
Mom’s Morning is an app to help moms start and keep a self-care routine by motivating them with a simple way to track goals and receive rewards.
May they become resilient and less reactive, helping the whole family!
Goal
The goal was to come up with a question, problem statement and a hypothesis, do research and create a product (an app) that provides a solution, based on the feedback.
Process
Question & Hypothesis
Question: Moms are tired! Do moms they get enough self-care?
Hypothesis: Would self-care ease a mom’s burden? How can moms get more self-care to ease their burden and help them be more energized?
Research
I asked six moms the following questions:
Do you have any self-care practices? Why, why not?
What do you do for self-care? And how often? What time of day?
How important is self-care? And how much is ideal per day?
What is your biggest barrier to doing self-care? What would help overcome this barrier?
Personas
Personas were created to illustrate the moms and their experiences.
The Problem & How Might We
The results were in! A clear problem surfaced:
Moms highly value daily self-care of at least 1 hour because it makes them more resilient and less reactive, but they do not prioritize it due to lack of motivation, energy and time.
So, how might we motivate moms to prioritize self-care?
A solution was proposed: to create an app to help moms start and keep a self-care routine by motivating them with a simple way to track goals and receive rewards.
Results & Outcome
Hand-drawn mock-ups were first created to outline to basic flow of the Mom’s Morning app. I then transitioned these drawings onto the screen in Figma and created low-fidelity wireframes.
The style guide, icons and assets were added to the wireframes to create a high-fidelity proprotype that I then tested with six users and usertesting.com. With feedback from these tests, I made a few adjustments. I made the tracking screen simpler, added a calendar, and more customization to the type of self-care goal they could create.
Finally, a high-fidelity prototype was created! A presentation followed in our final class — and well, that’s a wrap!
